A Kia dealership located in the center of Canada has given away a 2011 fully equipped Kia Soul. Toronto resident, Jane French, received the keys to her 2011 Soul after winning the Luminato "Express you Self" challenge. Kia Canada sponsored the Luminato festival which had thousands of local attendees and was held between 6/10/2011 - 6/17/2011. Visitors were able to "express their inner creativity" by drawing on a Kia Soul that was covered in protective vinyl.
After the competition the winner was given permission to get rid of the winning and losing sketches that were covering her new Kia Soul.
"Kia Canada is proud to align itself with the Luminato Cultural Festival in 2011 as the official automotive partner of which mirrors the Kia brand as being both youthful and spirited," said Robert Staffieri, Director of Marketing Kia Canada Inc. "It is fitting that the three 2011 Kia Soul served as an artistic canvas at the festival since the Soul is what first initiated Kia's current design-led transformation. The Express Your Soul contest was received with outstanding enthusiasm by festival attendees and marks one of our most successful customer interactive displays to date."1
The other contestants won runner-up prizes from Apple which included iPads, iPods and other products. Jane French was most certainly the big winner, taking off in her all new 2011 Kia Soul, with a large grin on her face.
Stop by today to test drive a Soul for yourself at Kia of Chattanooga in Chattanooga, TN.