Think you've seen more Kia cars and crossovers on the roads in and around Chattanooga, lately. You're not imagining things. Kia is on Fire. In taking a look at the South Korean automaker's profits for the second quarter, we can see they've exceeded expert forecasts of 913-billion Korean won, by 187-billion Korean won (roughly $178,000,000). To be exact they posted profits of one-point-one-trillion Korean won (approximately $1,000,000,000).
The tremendous gain Kia is realizing isn't because they're raising their prices. It's because car buyers are quickly realizing Kia is revamping their entire lineup with top-of-the-line products that are reliable, safe, fun to drive, and attractive. Simply stated, people want Kia cars and CUVs and they're buying them in droves.
While earlier numbers represent global sales for Q2 2011, we can see that even at a myopic level, the company is gaining traction in the market - and fast. In the U.S., for example, the company gained enough market share in Q2 alone that they've raised their annual market share goal.
Among the cars in Kia's lineup responsible for this growth are the Kia Optima and the Kia Sportage. Each has earned accolades from scrutinizing car critics. The 2012 Kia Sportage has been named a TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS). The 2011 Kia Optima has been named Top 5 Family Cars that Dads Love Too by AutoTrader.com, a Top-Ten Safety Buy by Auto A Fondo, and 2011 Editor's Most Wanted by Edmund's Inside Line. The Optima has also earned a perfect five-star safety rating by the National Highway Traffic Safety Administration and earned the Red Dot Design Award - Best of the Best.
To learn more about the award-winning Kia vehicles available at Kia of Chattanooga, visit us as 2136 Chapman Rd Chattanooga, TN 37421 today. Serving Cleveland, TN, we're happy to share complete specs, compare models and arrange test drives.