Kia Motors is viewed as a rising star. The automaker's assortment of strong, reasonably priced cars continues to increase, and its worth does so as well. To build on its success, Kia Motors America has aligned with the LPGA (Ladies Pro Golf Association). Kia will serve as the "Official Automotive Partner of the LPGA" and the "Official Tournament Vehicle" of eight LPGA tournaments.
What is it that makes LPGA and Kia great business allies? Michael Sprague, the VP of Marketing and Communications for Kia, stated that "Kia is experiencing unprecedented growth and our growing roster of high-profile sports marketing initiatives, including our presence with the LPGA, have led to dramatic increases in consumer perception, awareness and consideration for the brand. Attendance and TV viewership of the Kia Classic tournament has grown, and with the tour's talented field of exciting young players sparking more interest in the sport, it was an easy decision to expand our relationship. . . "1 Therefore, Kia and the LPGA are great partners because they feed off each other positively; each creates better awareness for the other's brand.
Kia will also support the Kia Performance Awards, which will be featured on LPGA telecasts and on the LPGA.com website during the season. Kia is providing a unique Kia "hole-in-one" car on select Par 3 courses during rounds at each occasion where Kia is the "Official Tournament Vehicle". Next season, La Costa Resort and Spa will host the Kia Classic.
Would you like more updates on the Official LPGA Partnership? Stop by Kia of Chattanooga at 2136 Chapman Rd in Chattanooga, TN to find out more about new Kia models or check out our used car inventory.