Kia had a really amazing year in 2011, especially in terms of sales. In fact, the auto manufacturer set its best-ever yearly sales record. And, as if that's not enough to keep Kia execs happy, the company's achievements just keep piling up. One piece of good news that has already trickled in involves the new Kia Optima, which was recently chosen as "Autobytel 2012 Sedan of the Year." Autobytel editors explain that they chose the new Kia above over a hundred other vehicles thanks to its "head-turning design, roomy interior and outstanding fuel economy," as well as its "game-changing market potential, advances in design and overall performance and efficiency options."1 The editors also add that the Optima sets the bar for other sedans on the market.
Speaking on the news that the Kia Optima was selected for this honor, Michael Sprage, Vice President of Marketing and Communications for the North American branch of Kia, notes, "Since its introduction, the Optima has been attracting new customers to the brand with the right balance of performance, modern amenities and fuel economy that consumers are looking for. . .The midsize sedan segment is more competitive than ever, and Autobytel's recognition of the Optima continues to keep Kia's momentum going into 2012."2 The Optima sedan comes with great standard technology features, including a voice-activated infotainment system, HD radio, and an eight-speaker Infinity audio system, at a low MSRP of only $19,500.
The Autobytel award certainly won't be the last Kia receives this year. The company has plans to release several new Kia models for the 2012 and 2013 model year. For more Kia news, stay tuned here with Kia of Chattanooga, located at 2136 Chapman Rd Chattanooga, TN 37421. We'll be sure to keep you "in the loop."