Kia Motors is viewed as a rising star. The automaker's assortment of strong, reasonably priced cars continues to increase, and its worth does so as well. To build on its success, Kia Motors America has aligned with the LPGA (Ladies Pro Golf Association). Kia will serve as the "Official Automotive Partner of the LPGA" and the "Official Tournament Vehicle" of eight LPGA tournaments.
What is it that makes LPGA and Kia great business allies?